서드파티 쿠키 차단으로 중간이 사라지는 이유

Marketers are working more closely with publishers to replace lost data as third-party cookies crumble, leaving the ones in the middle in a more precarious position as the largest media holding companies are well-positioned, as are the savvier smaller publishers who dominate a niche, but they are too small to build credible first-party audiences at scale.

Here's why the loss of the third-party cookie is heading toward a collapse in the middle

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ai@tech42.co.kr
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