팀 쿡 애플 CEO, 애플 강남에 '뉴진스 마케팅' 예고

Apple has enlisted K-pop girl band NewJeans to woo users in South Korea — the home ground of arch-rival Samsung Electronics Co. — as the world’s most valuable company bets on a post-Covid global rebound in spending. The iPhone maker is opening its fifth store in the center of Seoul’s posh Gangnam district, with local media reporting plans to open a sixth this year. Seoul would then have more Apple Stores than in iPhone-loving Tokyo.

Apple Launches K-Pop Offensive in Samsung’s Home Turf of Korea

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