iOS 15가 마케터에게 주는 의미

Apple caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data, forcing marketers to develop alternative ways to find potential customers and engage with existing ones. A key strategy will be to position themselves as direct-to-consumer brands that gather first-party data from consenting customers.

What Apple's iOS 15 means for marketers

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