YouTube TV is getting another price hike, from $65 to $73. The company says new members will see the updated pricing starting today while existing subscribers will pay more beginning April 18th. It’s the latest in a long line of YouTube TV price hikes. Before the latest increase, it had last raised them by $15 in June 2020. The service started at a mere $35 in 2017 and has ballooned incrementally as cord-cutting television has evolved from a scrappy disruptor to oh my god this costs $73 every single month.