광고 - 테크42

광고

넷플릭스, 마이크로소프트와의 독점 광고 계약 재조정

2023.07.28

A year after Netflix signed an exclusive advertising partnership with Microsoft, the company is reportedly looking to expand new advertising channels. The Wall Street Journal reported on Nov. 27 that Netflix is tinkering with the revenue structure of its ad-linked plans, which it introduced last year to boost revenue. Instead of reducing the size of the revenue guarantee from its existing partner Microsoft, Netflix is expanding its advertising channels through various partners, the report said.

마이크로소프트가 트위터를 ‘손절’한 이유

류정민 기자

2023.04.21

마이크로소프트의 소셜미디어 관리 도구를 사용하는 광고주는 더이상 대시보드에서 트위터에 액세스할 수 없게 됐다. 오픈AI에 끝까지 투자해 챗GPT를 출시한 마이크로소프트와 오픈AI의 공동설립자였지만 결국 중도하차해 AI챗봇 열풍에 위협을 느끼고 있는 일론 머스크의 미묘한 기싸움이 시작됐다.

마이크로소프트, 빙 AI 챗봇에 광고 적용

2023.03.31

Microsoft is “exploring” putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI’s GPT-4. While these sponsored responses are clearly labeled as such, it does make one question how far we’ve really come from the old model of ads on search engines.

트위터, 미국 최초 '대마초 광고' 허용

2023.02.16

Twitter is allowing cannabis companies to promote their brands on the service. The changes makes Twitter the first major social media platform to welcome cannabis ads within the United States. There will still be some restrictions on what can appear in the advertisements. There are also age and location-related restrictions that limit who can be targeted with cannabis-related ads.

넷플릭스의 광고 도입은 TV 시대를 끝장낼까?

리플루언서

2022.12.12

최근 넷플릭스가 광고 요금제를 출시했습니다. 문제는 넷플릭스뿐 아니라 디즈니를 포함한 다른 OTT들도 줄줄이 광고 요금제를 출시할 예정이라는 거죠.

EU, '메타' 개인 데이터 기반 광고 금지

2022.12.07

Meta will only be able to run advertising based on personal data with users' consent, according to a confidential EU privacy watchdog decision, a person familiar with the matter said on Tuesday, in a blow to the U.S. social network.

테슬라 경쟁사 GM, 머스크 트위터 인수 후 광고 잠정 중단

2022.10.31

Tesla competitor General Motors says it is pausing advertising on Twitter. The automaker is assessing the direction of Twitter under Elon Musk's leadership. Musk took control of Twitter on Friday. He has vowed to curb censorship he alleges occurs on the social media platform. GM could not be immediately reached for comment.

넷플릭스, 세계 TV광고 시장 흔들까

류정민 기자

2022.10.20

OTT 서비스로 글로벌 엔터테인먼트 사업의 판도를 바꾼 넷플릭스가 이제 광고서비스를 시작하면서 기존의 TV네트워크와 방송사에 심각한 타격을 줄 것이라는 전망이 나왔다. 넷플릭스는 현재 가입자에게 제공하고 있는 맞춤형 스트리밍처럼 ‘맞춤형 광고’를 제공함으로써 광고를 통한 수입창출을 목표로 하고 있다.

넷플릭스, 다음달 부터 광고 요금제 실시... 월 6.99달러

2022.10.14

Netflix will start using Nielsen’s digital audience measurement in the U.S. in 2023. The move comes as Netflix prepares to roll out a plan with ads that costs $6.99 a month. Amazon Prime recently partnered with Nielsen to track its audience for “Thursday Night Football”

전 구글 직원, 광고와 트래커 없는 검색 엔진 출시

2022.10.06

Neeva has raised $77.5m (£68m) from investors. It offers free-to-use search, with other features to be made available on a subscription basis. The UK price is likely to be about £5 per month, creator Sridhar Ramaswamy says.

애플, 올 연말까지 앱스토어 광고 사업 확장

2022.09.14

Apple is planning to release new ad “placements” as soon as the holiday season. The new ad units represent a significant expansion in Apple’s advertising inventory, which is focused on its App Store. The expansion comes as the tech giant’s advertising business is under increasing scrutiny.

넷플릭스, 광고요금제 서비스 파트너... 'MS' 선정

2022.07.14

Netflix has named Microsoft as its partner for its ad-supported service. The company announced in April that it was planning on rolling out an ad supported tier. Netflix has been struggling to retain and add subscribers. Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform.

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