라이브커머스, 현재는 인플루언서 의존도 ↑

According to the director of marketing and communications at a live shopping startup in North America, the continent's adopters have soared to success and learn big lessons about how to choose the face of these live-shopping events and how a new industry standard for selection, payment and expertise can be implemented. The North American set is still new to this innovation, where influencers transform star power to selling power in moving millions of dollars of perfume, produce and even seats on a rocket launcher.

Brands considering a live-shopping strategy must lean on influencers

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