Building a brand and cultivating an audience requires time and energy and a willingness to hustle. However, gaining an audience is difficult as luck, good timing, and help from social media platforms' mysterious algorithms.

• What kind of content should you make? Find your niche and be authentic, Infante advises.
• How do the platforms work? Each social media platform uses algorithms.
• How do people make money at this? The key is to amass a sizable number of subscribers or followers.
• What are you getting into? Maintaining a brand as a social media influencer isn’t a regular 9-to-5 job.