There’s a different feel to this year’s CES, formerly the Consumer Electronics Show. Sure, many notable tech companies like Samsung, LG,Intel, and several major car makers are back after the show went completely virtual in 2021. Last year was back in person, but there was a massive drop in attendance due to the pandemic. Newbies are here too. Of the 3,100 or so companies signed up, more than 1,000 are first-timers, including tiny tech startups. Everyone’s hoping to show off the next big thing.