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[현장] 코분샤 최윤영 글로벌 디렉터가 짚은 일본 팬 마케팅의 조건
최윤영 코분샤(KOBUNSHA) 글로벌 콘텐츠 디렉터의 ‘여성 라이프스타일 미디어 × 이벤트로 여는 일본 팬 마케팅 전략’ 발표는 한국 브랜드의 일본 시장 공략에 있어 브랜드가 현지 소비자에게 어떤 방식으로 신뢰를 얻고 팬을 만들어갈 것인지에 대한 답을 제시했다. (사진=테크42)
황정호 기자
2026.04.23
비즈니스
테크놀로지
카카오모빌리티, 자율주행 내재화 청사진 공개…“서비스 신뢰 높인다”
조상돈 기자
2026.04.23
비즈니스
유럽 탄소표준 무대 선 글래스돔…아시아 공급망 데이터 연결 시동
김광우 기자
2026.04.23
인사이트42
인터뷰
[AI 인사이트②] 앤디 색이 본 다음 시장…“AI 시대 승자는 빠른 스타트업일 수도”
황정호 기자
2026.04.22
인사이트42
디지털마케팅
[현장] “K-브랜드 일본 공략, 이제부터는 운영의 싸움”… ‘Go Japan’서 나온 실전 해법
황정호 기자
2026.04.22
AI요약
유럽 사용자 데이터, 미국 서버에 저장 가능해진다
AI요약
버트
2023.07.11
The European Union (EU) has adopted a plan that allows US tech giants to continue storing European user data on American servers.
EA, 블랙 팬서 게임 제작 중
AI요약
앨리스
2023.07.11
Another big Marvel property is being turned into a video game. EA has announced that it is "producing an original third-person, single-player Black Panther game." Details, including screenshots, are still scarce, but the game is reportedly being developed at a new EA studio by Cliffhanger Games, which has partnered with Marvel Games. "We are committed to delivering an authentic Black Panther experience for fans, giving them more agency and control over the narrative than they have ever experienced in a story-driven video game," said a Cliffhanger representative.
비트코인 펀드에 5억 달러 유입, 암호화폐 투자 흐름은?
AI요약
앨리스
2023.07.11
Institutional investors have poured half a billion dollars worth of assets into digital asset investment products, mostly those holding Bitcoin, in the last three weeks, reversing the downtrend that has been affecting crypto funds since April.
구글, 의료용 AI 챗봇 테스트 중
AI요약
버트
2023.07.11
Google is testing its medical AI chatbot, Med-PaLM 2, at the Mayo Clinic, one of the world's leading general hospitals, the Wall Street Journal reported on Tuesday. Med-PaLM 2 is based on ChatGPT's rival Bard and trained on Google's Large Language Model (LLM), which was launched at Google I/O just a few months ago. Unlike the base model, Med-PaLM-2 has been trained on questions and answers from medical licensing exams, along with carefully selected medical professional demos. As a result, it can provide professional answers to health-related questions and perform labor-intensive tasks such as summarizing documents and organizing research data.
2023년 최고의 AI 아트 생성 서비스 6가지
AI요약
버트
2023.07.11
Artificial Intelligence (AI) is playing an increasingly significant role in the field of art, with the best AI art generators of 2023 capable of creating remarkably detailed and accurate pieces. These artworks can often be created with surprising ease from the user’s side, requiring only a simple chat-style prompt to generate a painting, sketch, or lifelike photograph.
영국 스마트폰 스타트업 '낫싱', 새로운 투명폰 출시
AI요약
앨리스
2023.07.11
After teasing a new transparent phone for the past six months, Nixing finally launched the phone2 on Nov. 11 (local time). Its predecessor, the Phone One, gained popularity for its unique design, including a transparent back cover and glyph interface, and was estimated to have sold more than 500,000 units in the global market by the end of last year. While no official specs have been released for the Phone Two, we do know that it will be powered by It is expected to be powered by Qualcomm's Snapdragon 8+ chipset, with 12GB of memory, over 256GB of storage, a 120㎐ AMOLED display, and a 4700mAh battery.
전기트럭 스타트업 리비안, 바닥 다졌나? 9일 연속 랠리
AI요약
버트
2023.07.11
Livian was founded in 2009 and went public in 2021. It gained a lot of investor attention during the electric car craze of 2021 and is one of the most recognizable names in the electric car industry alongside Tesla. Today, Livian's market capitalization has shrunk from nearly $100 billion in 2021 to just over $20 billion as of Tuesday (local time). But RIVN is not a company to hold back. With the growth of the global EV market, we can expect revenue-based operating income. RIVN has been leading the rally for nine straight days recently.
트위터 이용자 트래픽 11% 감소…스레드로 갈아타기 여파인 듯
AI요약
앨리스
2023.07.11
Facebook parent company Meta's new social media (SNS) thread surpassed 100 million subscribers in less than five days, while Twitter user traffic dropped 11%. Some have argued that the more positive, user-friendly policies are paying off for a community that hasn't embraced Twitter. Meanwhile, Meta CEO Zuckerberg tweeted, "Over the weekend, Threads surpassed 100 million subscribers. This is mostly organic demand and we haven't even done much promotion yet. It's hard to believe it's only been five days!" He also celebrated the 100 million milestone after the launch.
도심 이동에 최적화, BMW 'CE 02' 전기 스쿠터
AI요약
버트
2023.07.10
BMW is expanding its electric scooter lineup following its electric motorcycle. The new addition, the CE 02, is smaller than the recently released CE 04 and is aimed at younger buyers. Called the eParkourer, the CE 02 has a range of more than 55 miles for the 11 kW version and a top speed of about 59 miles per hour.
생성형 AI, '제한' 보다는 '응용'을
AI요약
앨리스
2023.07.10
Some schools have strictly limited the use of generative AI. This is because institutions are determined to block any sequence of courses that amount to cheating via ChatGPT. However, we have seen in the past when the internet was introduced that instead of embracing the technology and teaching the necessary skills, the fear of cheating led to crackdowns. Is the internet a technology that should be restricted? Or is it a technology that should be applied with technological enhancements?
프라임데이, 아마존 주가는 하락한다?
AI요약
버트
2023.07.10
Amazon Prime Day, which takes place on November 11-12 (local time), offers big discounts and promotions for Amazon (AMZN) Prime members, but shareholders rarely benefit. Since the event began in 2015, Amazon's stock price during Prime Day has delivered an average return of -0.34%. Of the eight Prime Days to date, only three (2017, 2018, and 2021) have seen positive returns for Amazon stock, while five (2015, 2016, 2019, 2020, and 2022) have seen negative returns.
스레드, 출시 5일도 안 돼 '1억 사용자' 돌파
AI요약
앨리스
2023.07.10
Twitter rival Threads has surpassed 100 million users less than five days after launching. Some say it was a foregone conclusion. Threads already has a strong user base on Instagram, with nearly 1 billion users. Two days after Threads launched, Mark Zuckerberg, CEO of Meta, said, "Our vision for Threads is to create an open, friendly, public conversation space. We want to take what Instagram does best and create a new experience for discussing text, ideas, and what's on your mind."
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