NFT와 아트테크에 대한 관심이 어떻게 마케팅에 영향을 주는가

Nonfungible tokens are experiencing a surge of interest from brands in 2021, representing an aspect of the so-called "metaverse," with a proliferation of branded merchandise and limited-edition product collaborations targeted at superfan consumers. While NFTs first hit the mainstream earlier this year, skeptics have been waiting for the bubble to burst and raised concerns about their environmental impact.

How intense interest in NFTs and other collectibles is shaping marketing

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